The Professional Certificate in Digital Marketing explores several aspects of the new digital marketing environment, including topics such as search engine marketing (SEM), social media marketing (SMM), persuasive copywriting, building a WordPress website for … google’s digitize academy@smu programme trains smu undergraduates in digital marketing & advertising technology The digital media sector is one of the fastest growing industries in the world. In this course, you will learn to use the conversion funnel framework to better understand how you can guide a potential customer from awareness stage to the … The institute specializes in Infocomm and Technology (ICT) courses, offering them across various mastery levels, and uses blended learning and innovative pedagogies to impart knowledge to their students. Patricia Lui is a lecturer of marketing at Lee Kong Chian School of Business (LKCSB), Singapore Management University (SMU). Marketing strategies and tools change quickly, especially in digital platforms like social media, search engine advertising and mobile marketing. Google’s Digitize Academy@SMU programme trains SMU undergraduates in digital marketing & advertising technology First cohort of 44 SMU undergrads to partake in … With its pillars of Financial Services, Human Capital, Leadership & Management and Technology & Intelligent Systems, it leverages SMU's reputation and linkages to prepare our Smau Servizi Srl Via della Posta, 8 - 20123 Milano T +39 02 283131 F +39 02 28313235 P.IVA: 02796871206 Curriculum: Includes content such as an introduction to E-Commerce, an introduction to third-party e-commerce buiding platforms like Lazada and Shopify, optimization best practices, as well as promotion mechanics and Customer Relationship Management 31 07 2019 . SMU Academy is the lifelong learning unit of Singapore Management University. Singapore Management University 44 Singapore Management University (SMU) undergraduates celebrated the completion of the inaugural Digitize Academy@SMU in March with a graduation party at Google’s Asia-Pacific headquarters in Singapore, following which they will be taking up a four-month internship with one of Google’s agency, advertising and reseller partners. Number of items in the shopping cart: . Here's a rundown of all the options out there, whether you're just starting out or an old timer in marketing. All Rights Reserved, Google’s Digitize Academy@SMU programme trains SMU undergraduates in digital marketing & advertising technology, digital’s share of total worldwide advertising will reach nearly 50% by 2020, Volunteer lawyers and SMU students recognised for their exemplary pro bono contribution, SMU bags silver for “Best Content Creation for a Virtual Event” and two bronzes at The Marketing Events Awards 2020, SMU student Joshua Tseng has been conferred the Goh Chok Tong Enable Awards, 3 in 4 caregivers of persons with mental health issues highlight a need for temporary separation from the person they care for, Singapore’s first national survey on caregivers finds, SMU School of Social Sciences Psychology Students bag five research awards including Best Research. Digital Branding is a two-day program designed for SME business leaders and start up entrepreneurs to gain an end to end perspective of digital marketing process, acquire practical knowledge and tools to optimize growth. Key marketing activities include designing new offerings, modifying existing offerings, pricing, logistics, sales management, and gathering market information. Visita il nostro sito corporate www.smau.it. Hai ancora 5 settimane per acquisire nuove competenze e stare al passo con gli ultimi trend in ambito digital. Our fast-paced program can be completed in as little as 6 months, though most students complete all of their courses over two terms, or about nine months. Choose elective courses that suit your interests and needs. Google’s DIGITIZE programme aims to tackle this talent shortage right here in Singapore. SMU Academy is the professional training arm of Singapore Management University. Read more. Our Digital Marketing Certificate Program will help you to address knowledge gaps and to show employers that you are motivated to take on new challenges. The institution has been running since 2013, and they offer digital marketing courses, workshops, and events which are best suited for small business owners, marketing executives, and working individuals.. Their courses, workshops, and events, run for two days and tackle a variety of topics. The exposure to speakers with real-world expertise is the biggest draw. And you’ll meet and network with classmates from various industries. Lithan Academy – Professional Diploma in Digital Marketing Lithan Academy is part of Lithan Education, which has 6 campuses spanning Asia. You will learn how to leverage the conversion funnel framework to work to your advantage. The topics covered are crucial for a marketer in today’s context, and are effective in shaping our mindset to be user-centric in terms of ads placements. In this ever-changing landscape, employers are looking for professionals who can make informed decisions and employ budgets effectively. Academic rigor meets real-world application in every SMU PRO class, through curriculum developed in consultation with DFW’s leading marketing teams. Instructors will share their individual expertise and industry insights through client case studies and proven best practices. He is principal at 10 Louder, a marketing consultancy based in Dallas. Projected increase in employment by 2024 for marketing managers. Marketing strategies and tools change quickly, especially in digital platforms like social media, search engine advertising and mobile marketing. Stay on top of this fast-moving field with knowledge and skills from industry leaders who will share tried-and-tested tactics for success. Top job titles include digital marketing manager, sales executive. ... artificial intelligence, e-commerce, digital marketing and data analytics. “Our students are excited and privileged to be part of the DIGITIZE programme. In questo quinto appuntamento parliamo di cloud hosting, di strategie di marketing integrato e di tecniche di lean e agile management Home of the first academic institute devoted to the study of customer engagement and loyalty, as well as a Center of Excellence for the study of consumer behavior, the department offers powerful programs that emphasize the art and science of marketing. Acquire an in-depth understanding of how social media can be a resourceful guide to relevant target market in every stage of the conversion funnel, from awareness to the accomplishment of your predetermined objective. Approfitta allora per continuare il tuo percorso formativo con Smau Academy | Summer Edition. The emergence of social media phenomena has created many opportunities for individuals to reach out across geographical boundaries, demographics, race and religion. The practical knowledge that students will gain from this programme enriches and deepens the marketing concepts they learn within the BBM curriculum, and prepares them for the digital marketing industry. It has made near instantaneous communications and updates available to the masses. Week 4 - Smau Academy | Summer Edition: Digital Marketing, Artificial Intelligence e Open Innovation. ENTRA A FAR PARTE DI SMAU ACADEMY! Students must complete the programme within 12 months. 29 07 2019 . Her main research interests concern social influence and how it shapes (and is shaped by) consumers and marketers in the context of digital marketing. Brad B McCormick Brad McCormick is a digital marketing leader with more than two decades of experience working with clients like McDonalds, LEGO, Capital One and Johnson & Johnson to develop innovative brand and marketing strategies. Upon its completion, you will be awarded a transcript and 0.5 CU as part of SMU's Master of Science in Communication Management. These funded full-time training programmes range in 4 different disciplines in Media, Digital/Social Media Marketing, and Online Content Creation. Average annual salary for marketing managers in Texas. 81 Victoria Street Smau Servizi Srl Via della Posta, 8 - 20123 Milano T +39 02 283131 F +39 02 28313235 P.IVA: 02796871206 With many full-time, part-time to online digital marketing courses in Singapore, we're definitely spoiled for choice. Harness the rich marketing potential of social media in the digital marketing arsenal. ", Administration Building Sei già sotto l’ombrellone? CANDIDATI COME SPEAKER. Search engine marketing is a proven to be an effective and cost-effective digital marketing technique. Core course: Search Engine Marketing (SEM) is a proven and cost-effective marketing technique that provides much needed visibility for your online presence. Week 3 - Smau Academy | Summer Edition: Google ADS, competenze digitali, ristoranti intraprendenti. It focuses on developing digital marketing skills for a new generation of marketers, and training local talents to be future experts and leaders of the Singapore digital marketing industry. [Photo: SMU students attending the programme at Google Singapore.]. Come impostare una corretta strategia di web marketing? DIGITAL MARKETING, ARTIFICIAL INTELLIGENCE E OPEN INNOVATION: TUTTI I SEGRETI PER UN BUSINESS DI SUCCESSO. She is also a trainer and consultant in marketing. This is a series of courses held by the Equinet Academy, approved by the SSG. Gain a professional credential with the potential to help grow your career and increase your salary. Your business is an unknown entity until it can be found . For general inquiries pleas… Digital Marketing Strategy. A 2018 study also predicts a dramatic acceleration in the pace of digital transformation across Asia’s economies. Attain digital marketing skills to apply immediately in your work for quick return on investment. Digital: Fastest Growing Field of Marketing. Welcome to the homepage of the Marketing group at the Lee Kong Chian School of Business. Demonstrate your commitment to keep learning and updating your skills with a professional certificate from SMU. Marketing is a dynamic field, and to keep up with the ever-changing scene, we want to empower the next-generation of thinkers who can seize opportunities offered by technology to deliver innovative strategies that will delight and excite customers not just in Singapore, but around the world.”, Third-year business management undergraduate, Nicole Ng, was among the SMU cohort which participated in the programme. To find out more, we sat down with Marketing Science Expert at Facebook and SMU alumna, Astha Kalbag, to glean some tips and tricks. Consumers’ habits have changed drastically with technology and businesses need to constantly evolve skill sets along with it. Thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels, digital’s share of total worldwide advertising will reach nearly 50% by 2020. From my point of view as a marketing professor, this is real value-add,” said Michelle P Lee, Associate Dean (Undergraduate Programmes) and Associate Professor of Marketing (Education), SMU Lee Kong Chian School of Business. The requirements of the Marketing Major: Completing a marketing major at SMU involves taking six courses. The SGUS Programmes offered by Singapore Media Academy are designed to provide jobseekers with training to boost their employability and competitive edge. Developing a workforce of digital talents is thus imperative for our economy. Through the programme jointly delivered by Temasek Polytechnic and Singapore Management University (SMU) Academy, you will learn to formulate digital marketing and communication strategies, produce relevant digital content and execute digital marketing related activities and campaigns through projects and simulation games. You’ll have a maximum of 18 months to complete all required coursework. Digital Marketing (Credit Bearing to SMU's Master of Science in Communication Management) This course is credit-bearing and can be stackable to a master degree. Singapore 188065, For media enquiries, please email to newsroom [at] smu.edu.sg, First cohort of 44 SMU undergrads to partake in a four-month internship, © Copyright 2020 Singapore Management University. Marketing & Communications is led by an assistant vice president and organized in six functional teams: creative marketing, planning, media and community engagement, university communications, digital marketing and social media teams. The programme has definitely imparted to me knowledge, confidence and interest in pursuing a career in the digital marketing sector. We are a team of 16 full-time faculty members and an Area Administrator, committed to the creation of knowledge through scholarly research and the nurturing of students to become effective marketers and responsible future business leaders. The digital media sector is one of the fastest growing industries in the world. In this ever-changing landscape, employers are looking for professionals who can make informed decisions and employ budgets effectively. Prior to joining SMU in July 2017, she received a Ph.D in Marketing from Rotterdam School of Management, Erasmus University. Thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels, digital’s share of total worldwide advertising will reach nearly 50% by 2020 . Visita il nostro sito corporate www.smau.it. Disclaimer: I’m from NEXT Academy, SEA’s Best School for Digital and Tech skills, and YES, we do offer Digital Marketing Courses. Grow your career by building and sharpening your digital marketing skills. Marketing fits well, academically, as well as career-wise, with a wide variety of other SMU majors (but perhaps especially finance, operations, strategy, corporate communications, information systems, economics and psychology). Learn how to leverage digital to grow your brand and audience while optimizing strategy and processes. Marketing well on social media is essential for every marketer today. Modules conducted at SMU Academy a) Digital Marketing In 2017, about 6% of Asia’s GDP was derived from digital products and services created directly through the use of digital technologies such as mobility, cloud, Internet of Things, and Artificial Intelligence. Stephanie Davis, Country Director for Google Singapore, said, “Going digital is the way forward. This is expected to surge to around 60% of Asia GDP by 2021. The business of marketing is exploding, and Cox is at the forefront. Learn from engaging marketing leaders with real-world experience. Thought I’d chime in since no one’s answering here. To be awarded the Specialist Diploma in Business Development in Technology, students are required to complete 2 modules at SMU Academy within a semester and 2 modules at Temasek Polytechnic within another semester. Over the years, Patricia has advised and consulted companies in brand management, consumer behaviour, digital marketing, market research and services marketing. She shared, “This programme has deepened my understanding of the digital landscape with a comprehensive curriculum packed with real-life examples from the experts at Google. These teams collaborate closely in developing marketing strategies and materials to strengthen recognition by alumni, donors, prospective students, parents, current students and the broader community that SMU truly shapes world changers. SMU working with 8 firms to offer courses for mid-career PMEs under SGUnited Skills programme. Having successfully run the DIGITIZE programme for the past two years in partnership with the Infocomm Media Development Agency and Xpand Group, this is the first time Google has extended the programme to undergraduates, with SMU as its first university partner. Equipping ourselves for our digital marketing careers is essential in this day and age. Singapore media Academy are designed to provide jobseekers with training to boost their employability competitive... Intelligence, e-commerce, digital marketing and data analytics online digital marketing careers is essential this! 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