I did it because: 1) it took too long to answer the question that most searchers were asking, which resulted in a high bounce rate and low average time on page. Example #5: Using a donotreply@domain.com address. Authoritative sources build credibility, credibility builds trust, and trust drives revenue. By using Content Marketing Institute, you, 4 Ways to Shift Your Thinking to Truly Focus on Your Audience, I don’t need to read what’s already been published 300 times, says @YounessBermime. Spencer X Smith, instructor in social media at the University of Wisconsin & Rutgers University; author, ROTOMA: The ROI of Social Media Top of Mind. They are bad for users because they can lead to multiple similar pages in user search results and hinder usability. 1. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves. Including, the time to post and what to write, for everyone to see. Remember the awful yellow pages that were popular in the 90s, with the ads fighting for tiny space of the page. Brinck Slattery, marketing director, LBRY. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? So is the mad choice of colors in different parts of this website. – Joe Pulizzi, founder, Content Marketing Institute. It doesn’t add value. @mrjainyogesh, 15+ Worthless Words to Cut to Improve Your Readers’ Experience, CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples, How to Structure Your Business Blog Posts to Maximize Conversions, 7 Ways to Accelerate Your Content Review and Approval. In these examples, bad content takes the prize for costing the company the most money. Thus, we nominate it for a bad website, because it may hurt your feelings:) Be careful. It also contains social network buttons, which is great for any website like this. No lenghty intro necessary, here you go: Grammatical errors in a press release imply lack of professionalism and will certainly disqualify you in the eyes of any journalist. Stating the obvious. Because for now, this turns any attention away. We’ve all seen (and sometimes created) it. Use everything in your power to catch their attention and keep it. Instead of posting a photo of an event’s promotional poster or restaurant’s menu, try a picture of the event or menu item with engaging copy to support the promotion. Each one of these pages contains GIFs on the background and texts in the frameі of a different color. Video Storytelling Secrets From an Award-Winning Series, Don’t reduce to begging for #social shares & likes as it can reflect a negative impression. Is it advertising? We're only concerned with your success and content marketing done well will get you results. Especially when the text size is that tiny. Holly Wolf, director of customer engagement, SOLO Laboratories Inc. It’s trite. Company policy does not allow such conversion. If all your blog post does is tell me the same information I can find through a simple Google search, then it’s (weak). Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. You’ll lose the reader because of braggadocious puffery. This website looks ok. A lot of annoying elements are here: playing music without your permission; the beginning of the really ugly animation; slow to load; unavailability on mobile devices and finally just boring web design. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… Have you ever wondered why we can offer such low leasing and purchase prices? How can you create something such understandable bad websites? Navigation: easy for an experienced user only. But that misses the point entirely. Need to mind – these corridors are moving inside, like tunnels. The website text and background colors are conflicting. Hello, Your post is awesome, interesting as well as creative. “Bad content is irrelevant for a specified audience. Remove the “I” and “we” from your #marketing or you’ll lose the reader, says @jglass8. I'm here to point out the valuable lessons in these content mistakes so you don't follow suit. No one shares an ugly link. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. 01. There are many other crucial issues that make Blinkee website one of the worst websites, so we want to pay attention to these moments: You can find all the product categories on the right: when you click on any of them, sometimes you get to another page with the detailed product info, but sometimes you land on another webpage, that encloses all the products from the category, which is pretty user-hostile. A lack of focus on the audience’s needs was frequently cited as a key mistake. It fails to establish credibility – an important concept from journalism that most marketers haven’t yet mastered. Possibly, this popularity is no merit of the website. The pulsating Patimex logo is another thing that can riddle a web designer: why would a logo attract attention if you can’t even click on it? Home; About Us; Contact Us; Block Examples; Landing Page; Block Content Examples. But it has certain flaws, which we think are crucial for landing a good website for long and successful interaction with your customers/ clients/ readers. Go ahead and try it. Required fields are marked * Comment. There is an old saying, ‘A camel is a horse designed by a committee.’ “(Weak) content also gets produced when you are afraid your company or your client might not approve the content you were originally planning. Unnecessarily twisting an article by adding useless and irrelevant words to make the post 2,000-plus words to satisfy Google. But, if every article you post is a listicle, you just aren’t trying hard enough. you don’t understand what a website is for since there’s no proper first screen or cover. Just look at this weird top message saying: «please refresh your page to get the latest issue»! “Sadly, I’m guilty of writing (weak) content at times,” she says. Both sides promise that their ideal length gives a surefire way of keeping a reader on your page. You can almost always tell when you come across a post that’s written to grab organic traffic from some keyword. Bad News Letter Dear Mr. Examples of the Good, the Bad & the Ugly of Newsjacking . Not because it’s the best quality, has the best production value, or even offers the best value for customers. Bad press release example # 5: Check twice before you hit Send. It contains a lot of GIFs both with the owner, Mrs. Ling, and with her cars and bikes. Deepti Jain ⋅ Leave ... ← Return to 6 Easy Content Marketing Tips for Best Engagement – AeroLeads. Basic Statistics; Per base sequence quality; Per tile sequence quality; Per sequence quality scores; Per base sequence content; Per sequence GC content ; Per base N content; Sequence Length Distribution; Sequence Duplication Levels; Overrepresented sequences; Adapter Content; Basic Statistics. @JoePulizzi #CMWorld Click To Tweet Build it and they will come. Does Your Content Answer Searchers’ Questions? As the old saying goes, ‘One person’s trash is another’s treasure,’ so it’s important to continuously challenge assumptions, with data, analytics and even intuition.”, Frank Strong, owner, Sword and the Script Media. Number 3099067. What I’m about to show you is possibly one of the greatest pieces of content marketing I’ve ever seen. Laura Lopez, manager, content marketing, Notarize. Differences Between Good and Bad Web Design, Visit the website: https://www.pennyjuice.com. Indeed, these sites look creepy. When it comes to making your digital signage display look good, it almost always comes down to the content you show. Check this website yourself and find other flaws, to avoid. This technique will cut down on the “bad” tattling, and it’s also not a bad way to practice penmanship. “It also doesn’t have optimal metadata. Ling’s Cars website looks a bit weird. Visit the website: http://www.bellads.info. Every time you enter the website, you get a feeling that these guys tried to put everything they had on one page. Also, it allows you to sign in to the news of the faculty, and again your data is not protected. But one brave, smart content creator came forward to share her own experience: Christina Russ of Gage Diamonds. Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. The original post wasted a lot of valuable real estate sharing info on general characteristics of post-concussion syndrome vs. the meat of the content related to light sensitivity AND 2) new research had been published, which I wanted to include to make it fresh and relevant. Because you have said you do not want no pudding, essentially this sentence suggests that you do want some pudding, which is the opposite of the intended meaning. Work ExperiAnce: 2011-2013 Paper boy Delliver newspapers Education::: 2007-2013 SeconDARY SCHOOL . Bad Sheep Design. Be descriptive but not salesy! Whether it is on Twitter, blogs, or company collateral, there seems to be a recent trend to overemphasize statements about oneself or to put the company ahead of the customer. – at first, you see plenty of jittery graphics that you need to zoom in and out and they always get out of the screen frames. Great Dreams website is giving you a combo of text color and background and that makes the content nearly unreadable. Yes, sometimes having a listicle on your blog isn’t a bad thing. More importantly, how many of them do you plan to fix? Try clicking on any book, and nothing happens – and that’s the best example of a missed opportunity. Registered in England and Wales. Emily Trogdon, public relations manager, The Brandon Agency. For instance, the first paragraph or two is (almost) always filler that never tells you anything informative and can be skipped on almost every article. If you want to feel irritated, welcome to this website. There are so many different content and so many low-quality images on the main page that you get dizzy. What all these bad PowerPoint examples have in common is that they lack the balance between engaging and clarity. Brightness makes texts unreadable, the photos mix with GIFs, videos, and the offerings. Yea my editing got better. Mailchimp. On another hand, this website represents the owner’s position on the website building process and requirements. Now you have a chance to see something similar on the website. Just don’t. Those articles are boring. Acid colors, signs, GIFs, and photos of low quality are not really connected to each other. “The hinge here is the audience. Here are good web content examples, and what makes them work. Home; bad content marketing examples; Posted by Bess Obarotimi | March 26, 2018 November 8, 2018 Why brands fail at content marketing. But, unfortunately, it is the only thing you clearly understand at a glance. There is an old saying, ‘A camel is a horse designed by a committee.’. Penny Juice is the first one in our list of bad interface design examples – a site, that has failed to achieve any website goals, be it intuitive navigation, attractive design, or a clear description of an offered product. There is Yin and Yang, Black and White, Hot and Cold and unfortunately…Good Design and Bad Design. Instead, throw in personality and stories, create a voice, and be human. The layout lacks clear navigation: you cannot get to the other website pages unless you scroll down every … Visit the website: http://bavarianbrathaus.info. Visit the website: http://www.tagteamsigns.net/. The color of the text constantly changes, making your head spin. No, it’s the whole design that looks like it has come from the 90s. I really like your post and it is very useful for me. Visit the website: http://electrifyingtimes.com/. Leave a Reply Cancel reply. Another missed opportunity. For us (after sifting through lots of really, really bad content), this piece is also a reminder of the countless opportunities in the content marketing space… and the thousands of queries that have yet to be adequately fulfilled. Here are 11 examples of bad design to avoid. Content should always fulfill its purpose and do it in a succinct, respectful way that doesn’t waste a reader’s time – regardless of if it’s 10 seconds or 10 minutes. I don't want no pudding. Why is Arngren a poorly designed website? Discuss examples of “good” telling (such as the pencil-in-socket scenario above) versus “bad” tattling. With that in mind, let's take a look at these travesties – and what we can learn from them. Mednat.org website is a hodge-podge of items that don’t really go together. Doorways are sites or pages created to rank high for specific search queries. “It’s clumsy or has a hard-to-understand layout. After all, bad data is big trouble. navigation issues – it takes a lot of effort to get to other pages. “When Uber tries to break into a new market, it has launched aggressive campaigns against taxi drivers. Some resources can be good and bad website examples at the same time, but we can’t say that about Arngren website. At the dawn of the Internet, there was no elegant fonts and beautiful design, and why they still do this? This one-page website is designed to critique and laugh at the ordinary, acceptable and standard ways for organizing space on a website. Breaking Bad: 21 Bad Website Examples (Upd: 2020). The greeting message lacks a clear sense and meaning. Read this to end bad content marketing and take your brand to the next level. Makes me feel like I’m reading something written by a tween!”, Amanda Austin, founder and president, Little Shop of Miniatures, It is not visually engaging. Here are a few examples of companies getting it right.1. This site uses cookies to provide you with the best user experience possible. There are, on the Web, Antique Bottle Collectors has lots of issues…, Patimex is a great addition to our list of. Here are 11 examples of bad design to avoid. And yet, a lot of content sucks. In the caption, he copied and pasted the instructions from BOOTEA company that he received. The New York Times worked with Netflix for this drama-inspired branded content . One of the most striking bad websites of 2018, Pacific Northwest hardly explains what their service is – and that’s the first mistake they have made. Look at this dark but bright website. We doubt that you will understand its purpose when you land on it. All the elements together make the site an incomprehensible mess. It’s published in an outdated manner so as to appear to be created with older technological limitations. Sales Content vs. Marketing Content . Let’s turn to this website and check how it looks. Now, you see a similar design, brought to life in 2018. No, it’s the whole design that looks like it has come from the 90s. Patimex is a great addition to our list of ugly websites – at first, you see plenty of jittery graphics that you need to zoom in and out and they always get out of the screen frames. Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. For me, there’s two types of Newsjacking. “(Weak) content also gets produced when you are afraid your company or your client might not approve the content you were originally planning. Maybe, this historian of the future predicts the new fashion on web-design in the nearest future. Christina smartly recognized the difference between the two posts: “One is (perceived as) beneficial to the business. Search engines skip over content with missing meta descriptions.”. A volcano is hot. No “Best-in-class automated information distribution system technology” rubbish here. More than 70 people responded to my request for examples of bad content, but almost all demurred to offer real-life examples. Ask yourself, … Lacks proper calls to action. Our deep research has borne its fruits: check out these 11 bad websites 2018 that will show how you shouldn’t make a website! Big bonus points if you own your bad examples in the comments. Get started with a free plan. Bad #contentmarketing advice: Publish as much content in as many channels as possible. It is up to you to use them smartly. Visit the website: https://www.where2eat.com/, The website shows how the lack of consistency results in poor user experience, thereby dropping conversion. Visit the website: http://www.everyfuckingwebsite.com/. Visit the website: http://www.suzannecollinsbooks.com. The words are not compelling enough. Well, the color scheme here is psychedelic and bright. bad-blog-example. For newbies, the website structure is not intuitive Grey logos of the magazines look like out-of-work URLs Responsive design – no. 1. Your designs are many times better! Penny Juice is the first one in our list of bad interface design examples – a site, that has failed to achieve any website goals, be it intuitive navigation, attractive design, or a clear description of an offered product. Random use of colors that give negative vibes. Good and Bad Power Point Examples Ed Tech 1. Read this article: https://weblium.com/blog/bad-vs-good-website-design/. Descriptive phrases can get in the way, making it difficult to determine if the subjects an… Strategy Strategy, Web Usability ; Share this article: Every year, I see thousands of design mistakes in both user studies and everyday life. This is useful for students and those who are interested in art and would like to join any discussions. This doesn’t mean use exciting vs. boring words but words that are appropriate for the content piece’s goal and the audience who would read it. Here’s a better piece I wrote,” Christina says. We have to admit, the navigation is fine. Ann Gynn edits the CMI blog. This Norwegian classified site denies all the existing rules of contemporary web design! , so we want to pay attention to these moments: The absence of a clear message about the business. You land on the main page, that is too long and too dull to get to its bottom, reflecting an ugly design. For example, in the sentence “Matt plays the guitar,” both Matt and plays are singular, so this subject and verb agree. Oh, and if you have other ideas of what makes content bad, please share in the comments. Jeff Roberts, digital marketing director, Olive & Company. – a site, that has failed to achieve any website goals, be it intuitive navigation, attractive design, or a clear description of an offered product. It is harder to read when they are lined up on the right.Bad Bullets 3. They only distract a visitor’s eye. “Mobile thinking should be a no-brainer. The problems are countless, Visit the website: https://www.lingscars.com/. “We see competition as helping us grow the market … Just like a person could use an Uber sometimes, and other times a taxi. Snakes can be poisonous. 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