Social change is more than a buzz word! Proponents of social change focus on underlying causes of critical social problems such as homelessness, discrimination and poverty. Dip into the world of social media advertising. This article examines government-led macro-social marketing in Vietnam, a country where the national government is interested in using social marketing to engender societal change. The essential guide to the theory and application of the Social Change Model Leadership for a Better World provides an approachable introduction to the Social Change Model of Leadership Development (SCM), giving students a real-world context through which to explore the seven C's of leadership for social change as well as a approaches to socially responsible leadership. But the ad epically failed … If a company willingly supports this kind of marketing undertaking, then customers can see the qualities of the business aside from the products and/or services that it offer. The majority of social media platforms are pushing brands towards their advertising packages if they want to make their social activity a success. Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to change their social behaviours and to benefit society. Social Marketing is a planned process for influencing change. Social media is here to stay, and advertisers must adapt in order to engage customers. When social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. The brand shamelessly mirrored today's social climate by portraying current movements to push for change and equality. Social change alters the social order of a society through changes in the nature of its social institutions, social behaviors and social relations. In fact, it’s only really become a massive part of life in the last decade, and the advertising industry took its sweet time before really committing to social as part of the media mix. Social marketing is a great way to give importance to certain social needs and issues. Social Marketing is a modified term of conventional Product and Service Marketing. Commercial Marketing and Social Change by Alan R. Andreasen Commercial marketing is a set of activities carried out by a commercial enterprise designed to influence others to act in ways that will maximize value for the owners of the enterprise over the long run [1] . Advertising can support our audiences by showcasing other people who are trying to adopt a new behavior, and by providing a clear pathway for how to make a change. Remember: The best marketing doesn’t feel like marketing. However, today’s marketers have had to change many traditional ad approaches to keep up with consumer behavior and technological trends. 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