Marketing is often a job that pays well, and that a bachelor's degree is typically required for. Examine the digital advertising landscape with a focus on the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing. Finally, you'll also take 4 courses in the digital marketing concentration: Mobile Marketing, SEO vs. SEM, Digital Advertising and Digital Analytics. Analyze the different mobile channels available to companies and how companies are using mobile strategies as part of their marketing strategies. Within your major, you'll dive deeper into topics like consumer behavior, social media and strategic brand management. Towson UniversityUndergraduate E-Business Majordigital marketing courses: University of Michigan – DearbornBBA Degree – Digital Marketing Majordigital marketing courses: Western Michigan UniversityeBusiness Marketing Majordigital marketing courses: Maryville University of Saint LouisInternet Marketing, B.S.digital marketing courses: Missouri University of Science & TechnologyBusiness and Management Systems, Minor in Electronic and Social Commercedigital marketing courses: University of Missouri – St. LouisDigital Media Marketing Certificationdigital marketing courses: Granite State CollegeDigital and Social Media (B.S. Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies. in Management degree – Digital Marketing emphasis, MBA, Marketing Concentration, Digital Marketing and e.Commerce Emphasis, Digital Marketing Graduate Program Certificate, Digital Marketing & Analytics Undergraduate Certificate, MBA Concentration – Marketing Communications & Digital Marketing, Professional Certificate – Digital Marketing, Professional Certificate – Social Media Marketing, Undergraduate Marketing Major – Digital Marketing Emphasis, MBA – Concentration in Social Media Marketing, Bachelor of Science in Marketing – Interactive Marketing Concentration, Business and Management Systems, Minor in Electronic and Social Commerce, Bachelor of Science in Marketing, Digital Concentration, Underground Marketing Management Major, Digital Marketing Track, Social Media and Mobile Marketing MS Program, Social Media Marketing Professional Certificate Programs, Certificate in Interactive Marketing and eCommerce, Certificate in Digital Marketing Analytics, Social Media and Virtual Communities in Business (online), Plus 1 social media course from any graduate program at UAB, approved by advisor, Analyzing and Optimization of Digital Media, Capstone Thesis in Digital Marketing OR Capstone Project in Digital Marketing, Integrated Marketing Communication in the Digital Age, Advanced Marketing Analytics and Reporting, Advanced Digital Marketing Strategies, Search Marketing, Measuring & Calculating Return on Investment for Social Media, Social, Legal and Ethical Issues of Digital Data, Digital and Social Communication Strategies, Fundamentals of Mobile Technology for Business, Data Analysis, Interpretation and Dashboarding, Integrative: Project in Digital and Social Media, Marketing Internship (related to Digital and/or Social Media), Web Analytics and ROI for Better Decision Making, Crisis Management and Legal Landmines in Digital Marketing, (required) Marketing Web Analytics and Intelligence, Social Media and Mobile Marketing Strategies, Foundations of Social and Mobile Technologies, Social Media Marketing: Strategies and Tactics, Social Media Marketing: Using the Tools of the Trade, Professional Skills for Digital Marketers, Advanced Concepts: Digital Media Integration, (many classes in web development and/or digital media), E-Commerce Marketing/Direct Marketing (B2C), Consumer Behavior in the Online Environment, Business Analytics, Data Visualization and Online Metrics, Data Analysis, Metrics and Measurement of Digital Marketing, Ethics and Social Responsibility in a Digital Age, Online Consumer Behavior & Social Engagement, Virtual Business Operations and Management, Customer Relations and the Online Environment, Advanced Web-Based Design Strategies for Marketing & Advertising. The benefits of an online strategy Taking a … Marketing offers a hot job market for qualified graduates who … Digital Marketing Specialization. Naming one course as the best is, of course, subjective. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities. Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education: At Southern New Hampshire University, you'll have access to a powerful network of more than 200,000 students, alumni and staff that can help support you long after graduation. How long will it take to earn a digital marketing degree? This course focuses on the planning, research and creative skills needed to reach promotional objectives. Take advantage of some of the lowest online tuition rates in the nation, plus financial aid for those who qualify. Online degrees are known for being a budget-friendly option for students, but we've taken it one step further. Completing a bachelor's degree in marketing typically takes four years of full-time study. Which is the best online digital marketing course? Where are marketing managers working? “Staying ahead of the competition has never been more important,” said Dr. Jessica Rogers, associate dean of marketing programs. Keep in mind that experience you gain and the type of organization you work for can factor into your salary. Gain familiarity with web analytics services such as Google Analytics. We believe our support system is among the best in class and can help you succeed. 96.5% of students would recommend SNHU.2 Discover why SNHU may be right for you. And as a bonus, alumni get the added benefit of our career services forever, so we can work with you to help you get the job you want during each job search over the length of your career. 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